How Beast 'Em Basketball Began
While Coach Beast was a college student-athlete himself, Coach Beast always had the passion of helping other student-athletes achieve their success. Whether they were current high school students or college aged students that needed guidance, many athletes reached out. Coach Beast has built relationships with many private schools and college coaches throughout his own recruitment process and attending camps, which gave him the resources to helping other student-athletes with their recruitment.
In the Spring of 2011, Coach Beast was hired by the Stamford Peace Basketball Foundation, in Stamford, CT as a seasonal AAU coach. Coach Beast saw the lack of recruitment help that needed to be filled and approached the owners about a possible partnership. The owners were thrilled with his business proposal and Coach Beast was announced to the community as the founding director of athletic recruiting. In his first year in this position, Coach Beast successfully got 4 out of 6 high school seniors recruited on the scholarship level.
In the Fall of 2011, Coach Beast returned back to school after taking a few years off to raise his son. While at Curry College, Coach Beast found himself training the younger players on his team and still getting contacted from high school athletes to help with recruitment. He decided to establish a brand. Thats when BeastMode Skills Training was created.
Coach Beast trained and helped over 300 students through their recruitment process in the span of 2011-2015. After working and directing many competitive summer basketball camps, Coach Beast grew a vision of one day creating a one stop shop for all student-athletes. While sharing his vision with La’ Toya Bentick who also attended Curry College, she immediately showed interest and together they started working on the blueprint. La’ Toya was a major part of the early success of the organization. She took control of all the legal processes to establishing a business and all that came with it. Most importantly, she changed the name of the organization from Beastmode Skills Training to what you know today as Beast ‘Em Basketball Training Academy. She also created the Beast ‘Em Basketball official logo.
The first official Beast ‘Em Basketball Clinic took place on 1/18/16 “MLK DAY” at the Boston Sports Club in Waltham, MA. Many athletes attended this clinic and Coach Beast and La' Toya were very impressed by the talent and willingness to learn, especially that of Sarah Coutu, from Cranston RI. This athlete was Beast 'Em Basketballs first Student-Athlete, and so the first AAU team was started in hopes of getting Coutu recruited. With only having the one girls team in the Spring of 2016, Coach Beast held a boys tryout to create a team for James Jones in the Fall of 2016, who is the son of someone that mentored Coach Beast about business while attending Curry College and Beast 'Em Basketball's first male Student-Athlete. The rest is all history.
While Coach Beast was a college student-athlete himself, Coach Beast always had the passion of helping other student-athletes achieve their success. Whether they were current high school students or college aged students that needed guidance, many athletes reached out. Coach Beast has built relationships with many private schools and college coaches throughout his own recruitment process and attending camps, which gave him the resources to helping other student-athletes with their recruitment.
In the Spring of 2011, Coach Beast was hired by the Stamford Peace Basketball Foundation, in Stamford, CT as a seasonal AAU coach. Coach Beast saw the lack of recruitment help that needed to be filled and approached the owners about a possible partnership. The owners were thrilled with his business proposal and Coach Beast was announced to the community as the founding director of athletic recruiting. In his first year in this position, Coach Beast successfully got 4 out of 6 high school seniors recruited on the scholarship level.
In the Fall of 2011, Coach Beast returned back to school after taking a few years off to raise his son. While at Curry College, Coach Beast found himself training the younger players on his team and still getting contacted from high school athletes to help with recruitment. He decided to establish a brand. Thats when BeastMode Skills Training was created.
Coach Beast trained and helped over 300 students through their recruitment process in the span of 2011-2015. After working and directing many competitive summer basketball camps, Coach Beast grew a vision of one day creating a one stop shop for all student-athletes. While sharing his vision with La’ Toya Bentick who also attended Curry College, she immediately showed interest and together they started working on the blueprint. La’ Toya was a major part of the early success of the organization. She took control of all the legal processes to establishing a business and all that came with it. Most importantly, she changed the name of the organization from Beastmode Skills Training to what you know today as Beast ‘Em Basketball Training Academy. She also created the Beast ‘Em Basketball official logo.
The first official Beast ‘Em Basketball Clinic took place on 1/18/16 “MLK DAY” at the Boston Sports Club in Waltham, MA. Many athletes attended this clinic and Coach Beast and La' Toya were very impressed by the talent and willingness to learn, especially that of Sarah Coutu, from Cranston RI. This athlete was Beast 'Em Basketballs first Student-Athlete, and so the first AAU team was started in hopes of getting Coutu recruited. With only having the one girls team in the Spring of 2016, Coach Beast held a boys tryout to create a team for James Jones in the Fall of 2016, who is the son of someone that mentored Coach Beast about business while attending Curry College and Beast 'Em Basketball's first male Student-Athlete. The rest is all history.
